Get Immediate response using the Objective Of Your Resume

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All of us have an objective on the resume. If you don't, you probably missing out on the Headline of the news item that is your application!

Let me show you two examples.

1. "To contribute to a business that focuses on delivering value, quality & sustained customer satisfaction."

2."To work in an esteemed organization, which offers tremendous growth potential and wide exposure to the latest technologies, by applying the best business practices through innovative solutions and constantly updating my skills."

I don't understand the use? Do you?
What is the intended purpose here?
What is the individual trying to say?

Your resume is an expensive real estate.
It is advertising and it is expensive.

Think of every inch of paper having a value of USD 500/-
Now tell me, would you pay that much money to put something like that on your advertisement?

NO? I didn't think so either.

By all means, have an objective, but make it specific.

Call it an Immediate career goal or
why you are applying to that company or for that position.

Here is an example of a good one:
" Seeking assignments in Sales & Marketing, Public Relation, Customer Servicing, Business Development & Credit Control with an organization of repute"

(personally, the organization of repute part is not required. If you are applying somewhere, you are not going to tell them they are not of repute!) But the rest of the stuff is great!

Look at your objective today and change it to MEAN SOMETHING!

P.S. Post your objectives in the comments portion, with your email address and I will assist you in improving them.

Cheers!

Prabhjot Bedi

p.s to see more examples (good & bad) click here

.........Added on 4th April 2010.......

Above is the original article I wrote.
I decided to add some things to it.

I now believe the objective is more often than not ignored by consultants, recruiters and company HR.  Its like forming an immunity to ads on tv.  since most of it is repetitive and uninspired, we are just not interested.

but here is the wonderful thing about that.

if you can do something different, something creative, some value add to the recruitment process, that resume will be held/read a little longer.

just like ads.

if you can create a good ad, you can make them watch.

Here are some rules/guidelines to help you write better objectives:

1. Write in order to save the time / solve the recruiters problem.
This week I advertised for an HR manager position and received over 3500+ resumes.
What can you do to help me save time.
remember | recruiters are looking for information that solves their hiring/operational problems not sales pitches.

2. Communicate what others can't.
your fit, your desire, your passion.

3. Surprise People
Not for the faint hearted and definitely not to be used lightly.
I once asked someone in an interview his goals in life, 'to replace you at this company' was his response. This is certainly not what I am suggesting.

Surprise would be something like

Objective : To double revenues of your outlet in three years as unit head. Experienced (6 years) manager seeking/applying for Unit head position.

>>There is also a considerable case to be made to remove the objective completely.
Today when you apply online, you are applying for a particular job position and the recruiter/HR gets your profile under a specific code.
hence the need to identify what it is that the applicant is applying for is fairly reduced.

Having said that, I still think it makes sense to create something direct, informative and compelling in the top 3 lines of your resume.

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