1. Get the formatting right. Line up bullet points, dates, headings. Wacky spacing will get you questioned about skills that have nothing to do with what you can do on the job. And please learn to put dates flush against the right margin. The right-aligned tab stop remains a mystery as deep as an ocean for many resume writers.
2. Insert dates for everything. If you've got a gap, explain it in your cover letter. But don't leave the dates off a job or a degree. Maybe you're worried they'll think you're too old or too young — but at best you'll look sloppy. At worst, sneaky.
3. Fill up on the buzzwords. Yes, buzzwords are typically "bad" for clarity, but you have to get past the HR department first, and they're screening for matches with the words in the job description. Sarbanes-Oxley (SOX), consumer goods industry, certified project manager, SPL, BMN, FLB...whatever it is that matches the requirements, put it in.
4. Choose verbs that mean something. "Assisted," "Worked on," "Contributed to" and so on don't convey much to a prospective employer. Instead, say what you did: "Wrote," "Designed," or "Managed." The more specific, the better.
5. Rewrite your résumé for each job application. If you really want a job, your prospective employer isn't going to be impressed by your inability to adjust one 3-page document to meet their needs. Highlight the top 3 to 7 things you've done that match up with the requirements of the job.
6. State career objectives or outside interests — but be very careful. Do you know that they're looking for a "motivated team player who wants to excel in international fashion and likes skiing and hot tubbing?" Great, put that in. Otherwise, save the non-job stuff for the cover letter. Or better yet, the interview.
7. The further into your past, the less detail you should have. Don't have 13 bullets on a job from 10 years ago.
8. Keep it short. A five-page résumé may be justified, but you've got to make it clear through headings and organization why you need so much space. If you've got a list of publications or industry conferences you've spoken at, great, but put it at the end as a separate section. Consider the résumé of a CEO. He doesn't need to say that he "attended meetings, assigned work" and whatever other tasks. He ran a company. One line.
9. No typos. Your résumé is like the restroom in a restaurant — as Anthony Bourdain says, the one room everyone sees. And if you can't keep that clean, what's it like in the kitchen?
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David Silverman has been an entrepreneur, an executive, and a business writing teacher. His latest book isTypo: The Last American Typesetter or How I Made and Lost 4 Million Dollars.
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