Here are the most important points for crafting the perfect persuasive message.
- Multiple, strong arguments
- Relevance
- Universal goals
- Likeability
- Authority
- Attractiveness
- Match message and medium
- Avoid forewarning
- Go slow
- Repetition
- Social proof
- Attention
- Minimise distraction
- Positively framed
- Disguise
- Psychologically tailored
- Go with the flow
- Confidence
- Be powerful
- Avoid targeting strong beliefs
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